Amit Wason

Managing Director

“I am extremely proud of Creative Business and the team of experts that we have built. Our company is only as good as the people within it and I am honoured to be the driving force”

Amit has been working with Dynamics NAV since 1996 after seeing its’ power and flexibility, and in particular how it can help organisations make leaps in productivity. He has a deep understanding and practical experience of Dynamics NAV and has worked with over 100 clients in the UK and abroad.

While running the family business, Amit enjoys meeting clients and continues to provide technical input to large and complex projects.

Outside of work, Amit is a keen follower of technology, cars and leadership models


Akhtar Ahamed

Head of Sales & Marketing

“Since joining Creative Business nearly 20 years ago I have developed an outstanding knowledge of not only what the customer wants, but the support and training needed to get there”

Akhtar worked in many different areas of the business including support, training, implementation, consultancy, project management and operations management before moving on to heading our Sales & Marketing Department. This means he is fully involved in each stage of the project and uses this knowledge to advise customers appropriately.

Outside of work, Akhtar loves to go on holiday and explore different countries.


Ian Poyser

Operations Director

“I really enjoy working with our customers assisting them to identify and resolve their business critical issues.”

Ian heads our Operations Team and has over has over 40 years of experience in the IT industry.

When you start your journey with us, Ian will be overseeing your project from the kick off meeting, to the implementation and the ongoing support if needed





Keith Bacon

Software Developer


“I thrive on being part of a team of experts who have a variety of skills.”

Keith has worked in software development since moving from a management role in manufacturing.

He has worked with a wide variety of clients in the manufacturing, finance and retail sectors helping to implement several different types of system and has been working with Dynamics NAV for more than 15 years.

Outside work, he has been a school governor since 2000, enjoys pottering in the garden, and attending Real Ale festivals.



Luke Elliott

Software Developer



Luke started working for the Creative Business as an apprentice and has been involved in numerous projects and upgrades. He has 4 Years’ experience with Nav and over 8 years’ experience with database design.

In his spare time, Luke enjoys playing video games, reading Manga, watching Anime and the occasional Rock Climb.


Kajal Ruparell

Organisational Development Consultant

 “I deeply want to help people to be the best they can be. I support my colleagues to reach their potential, and encourage team work. I collaborate and engage with the whole team to bring about positive and lasting change.”  

Kajal is a Chartered Business Psychologist with over twelve years’ experience focusing on change management, leadership, individual and team development.

At Creative Business she works with the whole team to help shape and grow the business, putting clients’ interests at the heart of everything. This has involved introducing new processes, developing individuals as well as enabling the team to work better together. 

Kajal is a busy mum of two cheeky boys and keeps fit by doing yoga and going swimming regularly.



Simon Henson

Senior Software Developer




Simon is an experienced Software Engineer working with Microsoft Dynamics Navision. With over fifteen years’ active involvement, designing, building and delivering successful solutions in Finance, Professional Services, Retail, Warehousing, Order Processing, Invoicing, Management Reporting, Web Integration, Payroll, Electronic Payment and Mobile Systems.



Theresa Masters

Project Management & Support Desk Manager



Theresa’s background is in Project Management having a masters as well as strong practical experience. She has worked with Microsoft Dynamics NAV for over ten years.

At Creative Business Theresa’s role is multi-faceted. She manages projects ensuring successful implementation, provides technical support on other projects and manages the Support Desk to ensure that client issues are swiftly resolved.

Away from work, she enjoys baking and taking her beloved dog for long walks.